Hybrid event
Fast and easy target audience insights with and without ai
October 7th 2024 | At Gazelle headquarters in Dieren, and online |
Register for event
Important information
This event will be hosted online via Google Meet The event will be conducted in English to ensure that non-Dutch speakers can fully participate.
For marketers, understanding customer needs is essential in creating impactful campaigns. While market research is the logical step, many still hesitate, often due to the perception that research is time-consuming and expensive. However, today's tools, including some AI-driven options, are making these processes more efficient. Marketers can now access valuable data more quickly and affordably, allowing for informed decision-making without the lengthy and costly processes of the past.
During this session, two experts will share their insights and strategies for successfully gathering target group insights.
Presentations
The upcoming event will feature two insightful presentations. In the first session, Marjolein will delve into various tools and techniques for conducting fast and affordable research. Gertjan shares practical examples from his consumer research experiences at Gazelle. His insights will provide a real-world perspective on the effectiveness of various research approaches. The second presentation, also led by Marjolein, will focus on the impact of AI on conducting efficient and cost-effective research. She will showcase several AI tools that have proven effective in her work, offering a brief demonstration of how these tools can be applied in practice.
Agenda
2.30 - 2.45 PM | Welcome and introduction by Ruud Verstraten
2.45 - 3.30 PM | Marjolein and Gertjan: Market Research & Marketeers - What's to Gain?
Learn about the most valuable insights for marketers and how to achieve them through target audience research. Discover Gazelle’s experience with both traditional methods and innovative solutions, with practical examples and a discussion of the pros and cons.3.30 - 3.40 PM | 10 minute break
3.40 - 4.10 PM | Marjolein: The New Stuff
Fast and Easy Insights into Your Target Audience Explore AI-driven questionnaires, synthetic personas, new research approaches, and the Product Communication Optimizer.4.10 - 4.30 PM | Q&A and closing remarks
Presenters
Marjolein van Ballegooij
Founder, The Conversation Studio
Marjolein van Ballegooij is the founder of Conversation Studio, a boutique strategic creative market research agency based in Amsterdam. With their mission 'No More Crappy Products,' they guide brands in shaping marketing communication and product innovation initiatives. Consumer insights are at the heart of their services, leveraging pragmatic approaches alongside advanced analytical methods and tools.
Gertjan Bos
Consumer & Market Insight Manager, Gazelle
Gertjan Bos is a marketer with strong analytical skills and a passion for strategic thinking. He excels in taking on responsibilities that require precision, creativity, and a critical eye. Leading consumer service propositions, Gertjan also manages the Consumer & Market Insights (CMI) team. Additionally, he guides the strategic vision project 'Consument Centraal' and contributes to the Pon.Bike market intelligence team."
Ruud Verstraeten (host)
Lead, Pon Digital Marketing Lab
Ruud helps Pon brands drive more results from their digital marketing. He leads a team of brand, content and marketing automation specialist within Pon. His motto: how can we make it easier for the customer to choose your product? Before Pon, Ruud worked for 10 years in SaaS, content marketing and marketing automation for diverse clients.