This event will be hosted online via Google Meet and can also be attended in person at Gazelle headquarters. The event will be conducted in English to ensure that non-Dutch speakers can fully participate.
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Location: Wilhelminaweg 8, 6951 BP Dieren, The Netherlands
Directions
During this session, two experts will share their insights and strategies for successfully gathering target group insights.
The upcoming event will feature two insightful presentations. In the first session, Marjolein will delve into various tools and techniques for conducting fast and affordable research. Gertjan shares practical examples from his consumer research experiences at Gazelle. His insights will provide a real-world perspective on the effectiveness of various research approaches. The second presentation, also led by Marjolein, will focus on the impact of AI on conducting efficient and cost-effective research. She will showcase several AI tools that have proven effective in her work, offering a brief demonstration of how these tools can be applied in practice.
13:30 - 14:00 | Welcome and introduction by Ruud Verstraten
14:00 - 14:45 | Marjolein and Gertjan: Market Research & Marketeers - What's to Gain?
14:45 - 15:00 | 15 minute break
15:00 - 15:30 | Marjolein: The New Stuff
15:30 - 16:30 | Closing Remarks and networking
Marjolein van Ballegooij
Founder, The Conversation Studio
Marjolein van Ballegooij is the founder of Conversation Studio, a boutique strategic creative market research agency based in Amsterdam. With their mission 'No More Crappy Products,' they guide brands in shaping marketing communication and product innovation initiatives. Consumer insights are at the heart of their services, leveraging pragmatic approaches alongside advanced analytical methods and tools.
Gertjan Bos
Consumer & Market Insight Manager, Gazelle
Gertjan Bos is a marketer with strong analytical skills and a passion for strategic thinking. He excels in taking on responsibilities that require precision, creativity, and a critical eye. Leading consumer service propositions, Gertjan also manages the Consumer & Market Insights (CMI) team. Additionally, he guides the strategic vision project 'Consument Centraal' and contributes to the Pon.Bike market intelligence team."
Ruud Verstraeten (host)
Lead, Pon Digital Marketing Lab
Ruud helps Pon brands drive more results from their digital marketing. He leads a team of brand, content and marketing automation specialist within Pon. His motto: how can we make it easier for the customer to choose your product? Before Pon, Ruud worked for 10 years in SaaS, content marketing and marketing automation for diverse clients.