Take the brakes off your brand

Speed up the customer journey with marketing automation and content marketing.

The Pon Digital Marketing Lab is here to help Pon brands accelerate

The customer's journey is full of holes and bumps. We make it easy to find, purchase and get the most out of your product. How? In three steps:

1. Understand

...the customer journey

We segment your customers by buying motive. And identify moments that matter and unmet needs during their journey.

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2. Engage

...with compelling content

Help your audience find and buy your products or services. How? Educate them along their buying journey with spot-on content.

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3. Personalize

... with marketing automation

Make it personal. Use marketing automation to personalize the customer journey. And accelerate the buying process.

Services

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Journey
mapping

Customer segmentation
Qualitative interviews
Identify moments that matter

Brand
strategy

Brand positioning
Competitive analysis
Brand personality and USPs

Content
marketing

Content marketing strategy
Advertising: SEA, Social paid
Website: SEO, CRO and UX

Marketing automation

Blueprint your process
Data model for measurement
Automate key processes

Blogs

The first Pon HubSpot User Group Event

On May 13th, we hosted an HubSpot User Group event, together with Gazelle and Swapfiets. This event brought together HubSpot users within Pon Holdings to share knowledge and experiences.

Getting to know: Stefan Molenaar

I’m an experienced HubSpot specialist with a decade of experience in B2B. I get excited about building scalable commercial processes for marketing, sales and customer service teams by using automation in HubSpot.

Simple persona creation with the value proposition canvas

Personas are crucial for effective marketing. Many brands create personas, but the process is perceived as time-consuming. Particularly for smaller campaigns. Fortunately, it can be done simpler. There are really only three elements that make up a core persona profile: jobs, pains and gains. The value proposition canvas model can help you create this core persona profile in very little time. Here’s how.